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Our Story


At Azalea Flowers we want the beauty of nature’s diversity to be truly appreciated. With a strong focus on seasonality we stock a large range of stunning and unique flowers and foliage, specialising in Australian natives.

Established in 2014 by industry veteran Michael Pavlou, we are committed to providing our customers and the community with the highest quality products the flower industry has to offer. We’re conveniently located on the Coventry Street edge of the bustling South Melbourne Market.

Azalea Flowers passionate team of skilled florists can create beautiful, bespoke creations for your wedding or event. We work extensively with stylists, businesses and brands to create floral experiences that suit your brief and budget. We also specialise in DIY weddings and events.

Recently featured as the florist to visit in Melbourne in Monocle’s inaugural Melbourne Travel Guide. Our store also features an ever changing array of unusual (and easy to care for) indoor plants, sure to entice even those who are missing a green thumb. 

Visit us in store 6 days a week - Tuesday to Sunday (closed Monday) or call/email to place an order. 

+61 3 9696 4978